Some local 20-somethings believe that every day should be Casual Friday. Fuel Your Branding Co-Editor Lisa Kribs was interviewed in the Democrat & Chronicle last week, a Rochester, New York newspaper.

Excerpt below:

Lisa Kribs, a freelance brand strategist for This is Epidemic (www.thisisepidemic.com) and co-editor of Fuel Your Branding (www.fuelyourbranding.com), sees things differently. “I think that traditional structure is based on some negative things — intimidation, hierarchy — and it ends up restricting productivity,” says the 26-year-old Rochester resident. “I think the corporate environment is evolving big time and the whole mentality is shifting.”

Kribs sports her own edge, with half of her bleach blonde hair shaved off. “It’s been widely accepted,” she says of her hairstyle. “I think my clients welcome change and that kind of a style. My hope is that they view it as a creative expression.”

Millennials like Kribs are the newest generation to join the workforce. They can text, talk and Tweet all at once and want work to revolve around them, not the other way around. More than anything, these 20-somethings want to be themselves at work — and that includes maintaining their personal styles and not being forced to cover up tattoos and piercings.

Read the full article here.