A few weeks ago FUEL was contacted by GoMedia to be part of their new campaign, ‘Weapons of Mass Creation’. Joshua Smibert and I took the trip last weekend from NY to Cleveland, Ohio to visit the GoMedia studios to attend the Art Campaign Kick-off Party. It was held on Saturday, September 19th, 2009.
We enjoyed getting to know the GoMedia team and hearing more about their campaign and the ideas behind it. Since GoMedia and FUEL are both about supporting the creative community we thought this was a perfect event to attend and support. Needless to say we are really excited to see the outcome!
Details of the event:
We invited top artists, illustrators, print designers, and web designers from all over the country to come to our studio in Cleveland to participate in a photo shoot for the art campaign “Weapons of Mass Creation”. The purpose of the campaign is to give artists and designers we respect the opportunity to showcase their own work and send a positive, unified message to the community. The final ad will appear with an incredible shot of the designer standing in front of his or her own work next to the headline “I am a Weapon of Mass Creation”.
To kick off the campaign, we hosted a photo shoot with rock ‘n roll photographer Chris Casella. Chris is a great photographer known for his photo shoots with Slash, Slipknot, Disturbed, and a whole load of other mainstream bands – and he made us look like rock star designers!
When not getting the rock star treatment in front of the lens, designers were trading merch & business cards, eating pizza, filming video interviews with Go Media information architect Liz Hunt, or playing Wii bowling. It was a great time, and we really hope to host a sequel with an even larger crowd!
Attendees:
Some behind the scenes photos:
[...] This post was mentioned on Twitter by WPstudios and Fuel Brand. Fuel Brand said: EXCELLENT. RT: @adellecharles: GoMedia ‘The Weapons of Mass Creation Art Campaign’ http://furl.ws/9 #FUEL (via @fuelnetwork) [...]
[...] I few weeks ago I was privileged enough to be invited over to GoMedia for the day to take part in a photo shoot for their Weapons of Mass Creation campaign. I had a blast and met some amazingly talented and cool people. I’ve been meaning to write about the experience but haven’t had the chance. Adelle Charles, co-founder of the Fuel Brand Network has all the details over on her website that you can check out here. [...]
Thanks for this post, Adelle! I hope you guys had a fantastic time
Liz, we had a fantastic time and really enjoyed the trip!
That was an amazing time (even though I had the flat) I am really glad I spent the time to drive up there that weekend.
Chad, we are happy that you could make it (sorry about the flat tire). I have some more photos of us that I may add here.
Looks like you guys had a lot of fun! Are the finished campaign photos available yet? Would love to see them.
-A
Hey Andrew! No finished photos yet, but I will be sure to make an announcement when I hear anything from GoMedia!